“run down to the
advertising agency and have this put in the evening
papers” [BLUE]
We know Sherlock Holmes valued the agony column; we discussed
that previously on Episode 50. Looking back at a paper by an
advertising executive from the mid-20th century — a real-life Mad
Man — we find the makings of an expert copywriter and
marketer.
We even identify a media buyer. All of this and more, related
to advertising in the Canon. It's just a Trifle.
You know the plots, but what about the minutiae? We delve into the Sherlock Holmes stories and provide answers to questions that arise, clarify muddy details, and look into some of the period terminology in this weekly podcast.